Despite how much time a new patient may have spent looking at your website or talking to your team on the phone, their true first impression of your practice actually happens as soon as they walk into your office. They’ll instantly get a feel for it, and many decide whether or not they’ll return even before they go into the back. You want an office that makes them feel calm, comfortable, and taken care of. How can you do this? Today, Workwell Management is going to share a few tips about dental practice management in Maine, and how you can make your office as customer-friendly as possible.
1. Have a Clean and Tidy Office
Now, this might seem like a no-brainer, but for anyone who has asked their child to clean a room, they know there are definitely different levels of clean. Start looking at the finer details. Sure, the carpets are clean and the furniture is in proper order, but what about the windows or the blinds? Are their scuff marks on the wall, or does the check-in desk look cluttered? These little things, especially for a nervous patient, may indicate that a practice isn’t as organized as they would like. This goes double for your exam room. You want to make sure all your tools look clean and organized as well. If cleaning is included in your office’s rent, you might consider having a different crew come in once a month to do a deep cleaning to really address those small details that can make a big difference.
2. Have An Informed Staff
A friendly staff is one of the greatest tools a dental practice can have. However, if they aren’t helpful, your patients may be left feeling unsure and anxious. If they ask how long their wait time will be, or how long their treatment may last, your team should know enough to give them an answer. This will indicate to a patient that since the staff is so well informed, the actual doctor must be extremely knowledgeable as well.
3. Take Your Time
As a doctor, your goal is to treat each patient completely and then move onto the next one. This can sometimes lead doctors to rush, and this can easily make a patient feel unwelcome, as if they are holding you up. A few simple behaviors will let them know that they have your full attention, and this will be very calming. Make sure to walk at a very deliberate pace, talk at a medium speed, and always ask if they have questions before starting any treatments. This will give them time to acclimate to the exam room and let them know you only have their care in mind.
4. Look the Part
What people see can easily affect what they think of a person. If you and your staff are dressed appropriately and are well-groomed, this will instantly make a patient know they are in good hands. The opposite can also be true, however, if your jacket is dirty and wrinkled, or if the person at the front desk has wet or unkempt hair. You and your team don’t need to be ready to be on a magazine cover, but simply having a clean, professional image will do a lot to help your patients feel like they’re in the right place.
These tips are very broad, but you’ll be amazed at how they can affect a patient’s perception of your practice. For specific practices, there are even more particular things you can do, such as if you mostly work with children. Every office is unique, and we can help you make it a place all of your patients will be eager to return to.
Simply give us a call today, and we’ll be happy to share more tips with you that will work for your particular office. We’re the premier dental management company in Maine, and we’re always ready to help you improve your practice.