Have you looked online? Check online? Where did you find that? Online. If your dental practice doesn’t have an online presence, then chances are you’re not reaching a fair number of potential patients. But establishing your practice online must be done correctly in order to avoid making mistakes that could likely cost you time and money. Read on to find out how you can execute your best online dental marketing in Massachusetts.
Build an Effective Website
An effective website is the foundation of your online dental marketing plan. All the other marketing that you do—online or otherwise—will send people to your website so make sure your website not only looks good, but also has a clear call-to-action. You want visitors to call your office and schedule an appointment. No number of visitors is worthwhile if you can’t get them into your practice! Perhaps you should consider running a special offer with explicit instructions on how to take advantage of the offer.
Generate Positive Online Reviews
There’s no better marketing than word-of-mouth. Essentially, online reviews are a form of word-of-mouth marketing, but in writing. Ask your existing patients to leave reviews on Google and Yelp. And when we say ask, we really mean ask. At the conclusion of a patient’s appointment, simply ask him or her to leave a review of your service online. You’d be surprised at how many people go online to check out a business’s reviews before deciding to patronize that business. And by the way, not having a perfect five-star rating is fine. Research shows the when people see five-star after five-star review, they start to doubt the veracity of those reviews.
Up-to-Date Directory Listings
Having accurate information in directory listings such as Google, Bing, yellowpages.com, healthgrades.com, 1800dentist.com and others is important for search engine optimization, or SEO. Google takes note of these listings, which help legitimize your practice. However, if the information is incorrect, then Google will probably think it’s another business. So make sure these listings have the correct name of you and your practice, your address, phone number and your website address.
Get Liked on Social Media
At the very least, your practice should have a Facebook page that you post on at least once a week. Face it—Facebook is part of our culture. Without a Facebook page you might appear to be out-of-touch and out-dated to prospective patients. After Facebook, you’ll next want to line up a Yelp page where people can leave those reviews that you ask for. Videos on your website and Facebook are great, too! Contact TNT Dental for advice on that.
Ads on Google and Facebook
Once you have your basic marketing dental practice in Massachusetts in place, you may want to consider purchasing paid ads on Google or Facebook. These can help drive more traffic to your website.
Contact Our Office Today
At WorkWell Management, we’ll be happy to brainstorm ideas with you on best to market your dental practice in Massachusetts. We’ve helped hundreds of practices market themselves online. Give us a call today!