In the past, a dental practice’s reputation was built up slowly over time through word of mouth, but with the internet, it can both be built and destroyed almost instantly. What does your online presence say about you and your practice? Today, we’re going to share a few tips on how to harness the internet so that your potential patients always see the best that you have to offer.
1. Have a Professional, Easy to Navigate Website
Most people find their dentist through the internet these days, so often, your homepage (if you have one) is the first impression they get. What does it say about you? Does it present a competent, friendly professional, or is it jumbled and difficult to read?
When it comes to your website, less is often more. You want to make sure the content is written in language the average person can understand, and images and videos are always a plus. Basically, the easier it is for a patient to navigate your website to find what they want, the easier it will be for them to contact you for an appointment.
2. Get Positive Reviews
The way to do this is two-fold. Firstly, you should be consistently providing excellent experiences for your patients so that they are truly happy with your practice—this is a no brainer. What’s important is to make sure that they then share this with their friends, family, and the community at large.
The best way to do this? With online reviews. You should encourage all of your satisfied patients to leave a review, even before they leave the office if they can. This will curate a track record of happy patients that any future patient can instantly find. Don’t worry if you get the occasional negative review—people get suspicious if every single review is 5 stars.
3. Be Active On Social Media
The statistics for Facebook are astounding: 83% of women and 75% of men primarily consume content online through Facebook. Over 400 people sign up for Facebook every minute. If you’re hoping to reach as many future patients as you can and earn their trust, being active on Facebook is absolutely essential.
While your website can be thought of as your online business card, your practice’s Facebook gives you a chance to be more casual and approachable. Facebook is where people go to connect with their friends, i.e. people they trust. If they see posts from your practice pop up in their feed regularly, they’ll gradually apply this trust to you, and if the content is fun and engaging, then it’s just a matter of time before they schedule an appointment.
At this point, your head is probably spinning. You’re thinking, “So I’m responsible not only for dental practice management, but for creating a great website, eliciting reviews, AND being a Facebook guru all at the same time?!” If this sounds like your inner monologue, you’re far from alone. Thankfully, you and your team don’t have to handle all of this yourself.
Dental service organizations (DSOs) have been helping doctors for years with the daily load of administration, and that includes online reputation management. When your practice partners with one, they’ll handle all of these tasks so you can just focus on what you’re truly passionate about: practicing great dentistry. With them, you can trust that your online reputation is well taken care of and that your patient base will continue to grow as the years go by.
If you’re looking to improve your presence and reputation online, simply contact one today to get started, and they’ll take care of the rest.
About Workwell Management
Workwell Management is a dental service organization based in Massachusetts. Led by Dr. Kevin Guze, who serves on the faculty of the Harvard School of Dental Medicine, we focus on attracting quality practices and partners from all over New England to join an organization that is focused on service and quality before growth. To learn more about everything we can do to help take your practice to the next level, please contact us today.